Chris Rubio, Global Head of Customs Brokerage Strategy at UPS, oversees the business ownership and strategic direction of the company’s global customs brokerage systems across more than 220 countries. A 30-year UPS veteran, Chris began his career in 1987 as a package car driver before moving into the Metro New York finance department as an accounting supervisor, steadily building his expertise in global trade and logistics throughout his tenure.
In conversation with Amy Morgan, he breaks down what it means to lead through disruption amid ACE modernization, the explosion of cross-border e-commerce, today’s de minimis upheaval, and more. Chris also reflects on how technology, collaboration, and curiosity can turn even the most complex challenges into opportunities for progress.
