Global Trade Management, Reinvented

Your GTM is broken. We rebuilt it for the AI era.

Legacy GTM bolts AI onto rules and rented content — a polished, wrong answer on bad inputs. Altana reasons over a real-time closed loop: a verified multi-tier value chain, a global trade network, and CBP pre-validation beneath every decision.

The product catalog

The source of truth for product data

Product value chains are centralized in the product catalog — a dynamic, intelligent system of record for product master data.

Product information is collected using three sources of information:

  • What you know

    Altana takes in existing product data and internal supplier records to jump-start value chain creation.

  • What AI suggests

    AI models connect your data to Altana’s knowledge graph, the world’s largest map of the supply chain, covering ~50% of global trade and 600M+ companies, to reveal hidden upstream connections and risks.

  • What suppliers tell you

    Expand your knowledge of product value chains by sending traceability requests to suppliers to confirm material composition, collect documents, and verify origin.

AI reduces landed cost, one lane at a time

$100M+ Remediated compliance risk across procurement spend for one Altana customer.

$50M Repeat detentions avoided by Altana customer by using Product Passport for pre-validation.

$300M Average duty savings identified with Altana.

Product Passports

Collaborate across your value chains for faster customs clearance

Altana Product Passports are the digital key for trusted trade. They are a verified, shareable representation of a product's origin story — how it's sourced, manufactured, and moved across borders.

  • 01

    Buyers improve the visibility and traceability of products upstream.

  • 02

    Suppliers save time responding to buyer requests downstream.

  • 03

    Logistics providers consult with their importers to move goods efficiently.

  • 04

    Regulators pre-validate non-risky shipments before they reach the border.

The Trade Ready Supply Chain

Avoid surprises with tools built for a volatile trade environment

Altana AI

How our AI network works

Altana’s AI operates on Altana’s Supply Chain Graph — the world’s largest, most detailed view of how goods move across the globe, built from public trade data, commercial sources, and proprietary shipment data from the world’s leading logistics providers. That foundation enables AI-driven network collaboration on your products and shipments that you can actually trust — and which no generic, publicly trained AI can replicate.

  • Value-chain mapping

    Share a bill of materials and supplier data, and Altana’s AI suggests which entities in the Supply Chain Graph are likely in your upstream value chains, completing the picture automatically and giving you the opportunity to verify.

  • Automated workflows to bake trade readiness into sourcing

    Altana’s AI handles the work that’s always been manual, and bases its work on your actual product value chains: multi-tier supply chain mapping, simulating single-source risk identification, geographic concentration analysis, and screening value chains for violations, including forced labor.

  • Product Passports

    Product information and attributes suggested by AI travel with the goods as a Product Passport. Logistics providers, CBP, and suppliers work from the Passport to verify information and remediate issues, so goods are cleared for entry before they reach the border.

Key features

Manage and automate work across internal teams and external collaborators

  • Network analysis

    Curate, save, and explore networks to investigate for risk or opportunity.

  • Risk management

    Triage risk through AI-assisted task workflows and supplier collaboration.

  • Request management

    Request product information or documents from supply chain partners to fill in gaps in your network.

  • Trade workflows

    Supercharge classification, country of origin determination, FTA qualification, customs clearance, and duty calculation using AI.

  • Enforcement workflows

    Target risky shipments using AI models for more efficient enforcement.

  • Tariff simulation

    Model changing tariff scenarios to understand the impact on costs.

  • Value chain collaboration

    Collaborate with suppliers, logistics providers, and regulators on the platform to build stronger connections.

  • Disruption modeling

    Simulate how disruptions will impact profits or access to critical goods.

Testimonials

Hear what the community is saying about Altana

Headshot of Gina Raimondo

“What Altana is doing is not only an awesome business enabled by AI, but also matters so much for American national economic security and competitiveness. I'm all in because this matters."

Gina Raimondo,

Former U.S. Secretary of Commerce

Headshot of Gina Raimondo

Gina Raimondo,

Former U.S. Secretary of Commerce

Headshot of Lars Karlsson

“Compliant value chains don’t exist in isolation. Altana and Maersk ensure our customers can harness the power of trusted supply and distribution networks — no matter where they operate.”

Lars Karlsson,

Global Head of Trade & Customs Consulting, Maersk

Headshot of Lars Karlsson

Lars Karlsson,

Global Head of Trade & Customs Consulting, Maersk

Headshot of Eileen Smythe

“With Altana, we understand how changes in the regulatory and competitive landscape will affect our business. More importantly, Altana enables us to plan a dynamic strategy to grow our business and better serve our customers in a tumultuous trade environment.”

Eileen Smythe,

Vice President of Supply Chain, Arkema

Headshot of Eileen Smythe

Eileen Smythe,

Vice President of Supply Chain, Arkema

Headshot of Brendan Connallon

"Supply chain compliance is not optional. Altana’s product network gives us the visibility, traceability, and collaboration to know that we are sourcing from the best partners, both from a competitive and a compliance standpoint."

Brendan Connallon,

VP of Finance, EQI

Headshot of Brendan Connallon

Brendan Connallon,

VP of Finance, EQI