Fragility, mistrust, and geopolitics have brought the free trade era to an end. Now, in a new era of geopolitical competition and trade wars, trade and supply chain networks are prone to constant disruption. The changing economic landscape requires a new global trade architecture built on trusted networks.
About us
Our mission: Fix globalization
The network for trusted trade
Altana's AI-powered network connects the world’s largest logistics providers, businesses, and their suppliers with government agencies like US Customs and Border Protection around a shared source of product information. Businesses connect to Altana to automate and navigate global trade and tariff complexity, and to build supply chain resilience. Government agencies connect to Altana to design and enforce trade and economic security policies.
A platform for managing products and their value chains
Altana’s platform provides a system of record - Product Passports - for products and their value chains, making it possible to illuminate, trace, and manage the extended network that goes into the production of goods - all the way to raw materials.
How it works:
- Businesses contribute their known product and supplier information.
- Manufacturers on the network link their product data upstream in the chain through Altana Product Passports.
- AI completes the picture, pulling from Altana’s knowledge graph – the largest map of the global supply chain - which is built from proprietary shipment and product information contributed by logistics providers and businesses on the network.
5,000+ CBP agents use Altana everyday to stop threats at the border
$300M+ largest logistics providers use Altana to efficiently manage cross border trade
8X buyers and suppliers are connected on the network
Awards & Recognition
Industry awards and recognition
Fast Company Most Innovative Companies 2026
Inc. Magazine 16 Companies to Watch in 2026
Built in Best Place to Work 2024
Fast Co World Changing Ideas 2024
Fast Co Most Innovative Companies 2023
Fast Co World Changing Ideas 2023
ProcureTech 100 2023
Supply & Demand Chain Exec Top Tech Startup 2023
News
In the news
News & Press
Altana CEO Evan Smith: 'Network Challenges Demand Network Solutions'
Case Studies
From Detention to Pre-Validation: CBP & an Iconic Retailer Leverage Altana Product Passports
News & Press
U.S. Customs and Border Protection Selects Product Passports to Drive Next-Generation Supply Chain Traceability and Trusted Trade
Frequently asked questions
Altana is the network for trusted trade. We connect businesses, logistics providers, and governments on an AI-powered platform built around a shared source of truth for products and their supply chains — so goods move faster, compliance gets proven, and enforcement gets smarter. The goal: a world where global trade is trusted, secure, and resilient.
We apply agentic AI workflows to product value chains — the record of where every product comes from, from raw materials to finished goods. That lets enterprises cut duty costs, clear borders faster, and build more resilient supply chains, and it gives government agencies the solutions to build defense readiness, economic security, and modernize customs processes.
Altana applies agentic workflows to product value chains — the source of truth for where products come from. Product value chains are centralized in the product catalog — a dynamic, intelligent system of record for product master data. Product information is collected using three sources of information:
What you know. Altana takes in existing product data and internal supplier records to jump-start value chain creation.
What AI suggests. AI models connect your data to Altana’s knowledge graph, the world’s largest map of the supply chain, covering ~50% of global trade and 600M+ companies, to reveal hidden upstream connections and risks.
What suppliers tell you. Expand your knowledge of product value chains by sending traceability requests to suppliers to confirm material composition, collect documents, and verify origin.
Product value chain information is shared across importers, suppliers, logistics providers and LSPs using Product Passports, the digital key for trusted trade. They are a verified, shareable representation of a product's origin story — how it's sourced, manufactured, and moved across borders.
- Buyers improve the visibility and traceability of products upstream.
- Suppliers save time responding to buyer requests downstream.
- Logistics providers consult with their importers to move goods efficiently.
- Regulators pre-validate non-risky shipments before they reach the border.
Learn more at https://altana.ai/platform.
A Product Passport gives a product a verified identity that regulators already trust — Global Entry for goods. Because the documentation is validated up front, border delays, detentions, and compliance issues can be resolved before a shipment ever leaves port. Learn more about product passports here.
Enterprises across automotive, electronics, apparel, manufacturing, and life sciences use Altana to manage trade, tariffs, and build supply chain resilience. Governments use Altana build defense readiness, economic security, and modernize customs processes. And logistics providers use Altana to help their customers clear borders faster.
Governments worldwide are enacting network-shaped regulations that require product value chain traceability. These network-shaped regulations are the result of geopolitical tensions, economic security interests, and environmental instability. Altana connects businesses, logistics providers, and governments on an AI-powered network — so compliance gets proven, enforcement gets smarter, and goods move faster across borders.
Across industries, Altana customers have - on average - identified $16.2M in duty overpayments over a year of shipments, avoided $54M in repeat detentions, realized $50M in savings through supplier negotiation, prepared customs filings 8x faster, and flagged $11.3B in revenue at risk from export controls.
Contact Altana
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