Product Passports

Altana and CBP pioneer the new architecture for global trade

The complexity of modern supply chains — and new regulations like component-based tariffs and forced labor restrictions — demands real-time, AI-driven visibility. That's why U.S. Customs and Border Protection selected Altana to enhance enforcement and accelerate clearance for trusted traders.

Expedited Clearance via Altana Product Passports

Altana Product Passports are a shareable, digital record of a product's origin story, built to streamline customs clearance with U.S. Customs and Border Protection and reward trusted traders.

Product Passports: How they work

1. Build your catalog
Easily create a unified catalog of your products with Altana's AI. Upload your bills of materials and supplier data, and our AI standardizes everything into a single, shareable format.
2. Trace your value chains
Our AI-powered network helps you illuminate your multi-tier supply chain, suggesting connections and highlighting potential risks. Collaborate with your suppliers directly within the platform to build a verified, end-to-end view of your product's journey — from raw material origin to finished goods.
3. Collaborate with regulators
Securely share your verified Product Passports with regulators like U.S. Customs and Border Protection (CBP) before your goods ship. This proactive approach enables pre-validation of compliance, ensuring a smoother, faster customs clearance process.

Axios Exclusive

CBP taps Altana's AI for trade enforcement and border clearance

U.S. Customs and Border Protection (CBP) has signed a formal two-year contract with Altana to integrate its AI platform across operational enforcement, cementing Product Passports as the foundation of global trade.

Register to watch the live Product Passports tour, hosted by AAEI

Join AAEI, Altana's VP of Trade Amy Morgan, and Product Lead Curran Boomer for an inside look at why U.S. Customs and Border Protection selected Altana's AI-powered Product Passports to pre-clear trusted shipments.

AAEI Webinar Altana CBP Product Passports

Register to watch the live Product Passports tour, hosted by AAEI

What is a Product Passport?

The digital record of your product's journey

Think of a Product Passport as a digital pass for your goods, tracing their journey from raw materials to final product. It's a central, verifiable source of truth that contains all the information regulators and partners need to know about your product, helping your goods clear the border faster and avoid costly delays.

CNBC Exclusive

Watch: Altana CEO Evan Smith details Product Passports on CNBC

CNBC's Jon Fortt interviews Altana's Evan Smith about Product Passports, a collaboration with U.S. Customs and Border Protection to create the "Global Entry for goods."

Watch the full interview

Official Press Release

CBP selects Altana's Product Passports to drive next-generation trusted trade

U.S. Customs and Border Protection teams with Altana to create the "Global Entry for Goods," accelerating customs clearance for trusted traders amid increasing trade and tariff compliance complexity.

Read the announcement

Testimonials

How Altana is transforming trade

“What Altana is doing is not only an awesome business enabled by AI, but also matters so much for American national economic security and competitiveness. I'm all in because this matters."

Gina Raimondo,

Former U.S. Secretary of Commerce

Gina Raimondo,

Former U.S. Secretary of Commerce

“Compliant value chains don’t exist in isolation. Altana and Maersk ensure our customers can harness the power of trusted supply and distribution networks — no matter where they operate.”

Lars Karlsson,

Global Head of Trade & Customs Consulting, Maersk

Lars Karlsson,

Global Head of Trade & Customs Consulting, Maersk

“With Altana, we understand how changes in the regulatory and competitive landscape will affect our business. More importantly, Altana enables us to plan a dynamic strategy to grow our business and better serve our customers in a tumultuous trade environment.”

Eileen Smythe,

Vice President of Supply Chain, Arkema

Eileen Smythe,

Vice President of Supply Chain, Arkema